As of 2019, the entire baby boomer generation is now officially at least 55 years old. What do these 75 million consumers in a strong 55+ housing market want in their homes for their ‘golden years’?
According to NAHB’s What Home Buyers Really Want, baby boomers are keenly interested in energy efficiency, but the vast majority (81%) want to invest in durable materials that need to be replaced less frequently as well. Using durable materials in construction can also be a green building strategy, resulting in a lower environmental footprint with less waste and resources needed for upkeep. Their use may qualify for points toward green home certification under the National Green Building Standard (NGBS).